2. PostPulse: Automated Social Media That Sounds Human
The Problem
Small business owners don't have time to post on social media consistently. Hiring a social media manager is expensive. Generic AI content sounds like generic AI content. They needed automation that maintained their authentic voice.
The Solution
I built PostPulse, an automated social media system that generates and publishes content across Facebook, Instagram, LinkedIn, and X (Twitter) while preserving the client's brand voice.
How it evolved:
01
Phase 1 (Personal tool)
Custom GPT that generated social media calendars for my own business
02
Phase 2 (Feature expansion)
Added Ideogram-tuned image prompts, video scripts, thumbnail generation
03
Phase 3 (Content repurposing)
Built an engine to take sales call transcripts or podcast appearances and repurpose them into social content
04
Phase 4 (Production)
Partnered with developer Dan to build OAuth infrastructure and multi-platform posting automation
3. ApplyForge: Job Application Accelerator
The Problem
I applied to 1,500+ jobs over 9 months. Writing custom resumes and cover letters for every application was soul-crushing and time-intensive. I was spending 20 minutes per resume tweak and up to an hour creating custom applications. I needed speed without sacrificing quality.
The Solution
I built ApplyForge, a two-stage AI system that generates ATS-optimized, custom resumes and cover letters in seconds.
How it works:
Stage 1 (Job Vault)
User provides their complete work history. AI exhaustively lists every job and every duty they've ever performed, then stores it.
Stage 2 (Application Forge)
User pastes a job description. AI reads the description, matches relevant duties from the Job Vault, renames them with proper industry nomenclature (without lying or embellishing), and generates a custom resume + cover letter.
Platform iterations:
- Started as a super prompt (copy/paste text)
- Evolved into a ChatGPT custom GPT (one-click workflow)
- Split into two Gemini gems (Gemini couldn't handle both stages in one tool)
- Added ATS optimization based on deep research into applicant tracking systems
- Built creative vs. technical mode (adapts resume format based on job type)
Technical Approach:
- Multi-stage prompt architecture
- Platform constraint adaptation (split tasks when single-model architecture failed)
- ATS keyword optimization without keyword stuffing
- User-friendly for non-technical job seekers (made it for friends who weren't AI-savvy)
4. ReddingtonGPT: AI Therapy Bot for Personal Growth
The Problem
I'm neurodivergent (ADHD + autism + RSD). One of my biggest blockers was asking for help. I would spin my wheels solo for months rather than reach out to my team or mentors. Traditional therapy helped, but I needed something more frequent, more accessible, and more direct.
The Solution
I built ReddingtonGPT, a custom GPT therapy bot with the persona of Raymond Reddington from The Blacklist — brilliant, strategic, emotionally intelligent, and willing to call me on my bullshit.
Strategic Reframing That Cuts Through Internal Narratives
When I was overthinking a team meeting, ReddingtonGPT reframed it:
"You are not simply managing a sales pipeline. You're orchestrating belief systems under pressure.
Here's a story. I once advised a Turkish smuggler who decided to go legitimate, open a chain of boutique olive oil stores—yes, really. First day, his sales team shows up in tailored suits, glistening smiles, ready to move product. He walks in, takes one look at them, and says: 'You're not selling oil. You're selling trust. If they don't believe you'd bathe your children in this oil, they won't buy it.' Then he fired half of them.
Trust, Mark. That's your currency tomorrow.
Not just the market's trust in StarForge—but your team's trust in you. That you have the map, even if it's drawn in blood and ink. That you see further, feel deeper, and will not let them drift into obscurity while you chase legacy."
This kind of strategic storytelling helped me reframe anxiety into action. It's why I built ReddingtonGPT
Why Reddington?
- Direct communication style that cuts through my internal narratives
- Strategic mindset that reframes problems as solvable challenges
- Warm but firm — doesn't coddle, but doesn't shame
- Fictional character, so I could be vulnerable without human judgment anxiety
Technical Approach:
- Deep character analysis prompt (speech patterns, problem-solving approach, emotional intelligence)
- Therapy framework integration (CBT, narrative therapy, Socratic questioning)
- Context retention across sessions (uses ChatGPT memory features)
- Built a second version based on real therapist Terrance Real for additional perspective